Ronald Brown is a successful startup CEO with an extensive background in technology and consumer marketing. His new book, Anticipate. The Architecture of Small Team Innovation and Product Success is available via iTunes, Amazon, Barnes & Noble, and Kobo.
Creativity is the main prerequisite for innovation. However, our culture emphasizes critical thinking to the near exclusion of creative thinking (although it was the key to success in the Information Age). Today’s business is dominated by global complexity and commoditization. On the other hand, experts believe that creativity will be the driving force behind business success in the coming decades.
What constitutes creative thinking? For one, learning to think expansively and visually — to see patterns and “connect dots.” You also need to let your subconscious mind do a bulk of the work by temporarily disengaging your logical mind — in other words, Einstein’s process of mental incubation. And, once you have an idea, it’s important to be able to communicate it clearly and accurately to others.
In business, the process of generating and commercializing a good idea has been honed by creative industries for more than a hundred years. This infographic presents nine major steps toward creative problem solving for new product development.
For more Business coverage: