sábado, 23 de julho de 2011

How Does Google Make the Big Bucks? An Infographic Answer

How Does Google Make the Big Bucks? An Infographic Answer: "

Google is now making $3 billion a month in advertising — the majority of which comes from little text ads next to search results.

You might wonder how that’s possible, and who’s spending that much money on search ads.

The answer, according to Larry Kim — the founder of a company that sells software to analyze text ad campaigns — is in industries where a customer is worth a lot of money over the long-term.

Wordstream, Kim’s company, analyzed search terms that advertisers pay the most to have their ads show up next to, and grouped the top 10,000 by industry, using its own software. They multiplied the so-called cost-per-click — what advertisers pay Google for each time someone clicks on their ads — times the number of times people search on that word. They then divided that pie up by keywords that fit different industries.

The top industry? Insurance, where companies eager to outbid their rivals for new customers pay Google more than $54 for a click. Together they make up 24 percent of Google’s revenues from search advertising, according to Wordstream’s calculations. Companies in the business of issuing loans come second, with CPC rates of more than $44 — providing nearly 13 percent of Google’s revenues.

“There are lots of lawyers finding clients,” Kim said. “Even if they have to pay for 50 to 100 clicks to get a client, they can get that back in a court case that last for years, all the while billing $500 an hour. The same thing happens with CRM software, where companies pay a high month fee.”

(For more on how Google prices ads and tries to ensure ads are relevant, check out this great feature story from Wired Magazine about the money-making machine that is Google ad auctions.)

Speaking of lawyers, the mortgage and legal industries show up third and fourth, respectively.

Rounding out the top 20 is an odd entry — Cord Blood.

“I didn’t know what that was,” Kim told Wired.com. “Turns out the industry has to with rich parents preserving their child’s umbilical cord with idea that the stem cells in it will be able to cure diseases in the future. And storage of cord blood has huge upfront cost and substantial ongoing payments.”

Again — an industry that can make lots of money from a customer over a long period of time — making it not unwise to pay $27 per click, even if only one out of 50 of those who click on the ad actually signs up for your service.

The top 20 categories account for about 70 percent of Google’s ad revenues, according to Wordstream’s calculations. Wordstream, which offers some free keyword analysis tools, sells software that lets companies and search engine marketing consultants organize and manage their advertising campaigns.

As for the remaining 30 percent?

About 1000 different categories combine to make up that last 30 percent, each getting thinner and thinner — which Kim refers to as the “Long Tail,” a reference to the Wired magazine article and later book by Chris Anderson. Those categories together “represent a tremendous amount of spend,” Kim said.

Infographic courtesy Wordstream


Space Shuttle Era Comes to a Close with Atlantis’ Successful Landing

Space Shuttle Era Comes to a Close with Atlantis’ Successful Landing: "

Space shuttle Atlantis touches down at Kennedy Space Center for the final time. Credit: NASA. Click for high resolution versions

An end to a remarkable era: the landing of Atlantis brings to a close the extraordinary and storied space shuttle program. This 135th and final mission ended when shuttle Atlantis and its four crew members touched down in the predawn darkness at 5:56 a.m. after a 13-day mission to the International Space Station.

See the landing video, below.

Read the rest of Space Shuttle Era Comes to a Close with Atlantis’ Successful Landing (342 words)

© nancy for Universe Today, 2011. |
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Atlantis' Last Approach

Atlantis' Last Approach: "
Atlantis' Last Approach
For the last time, the US Space Shuttle has
approached the International Space Station (ISS).

Following a dramatic
launch from
Cape Canaveral
last week that was
witnessed by an estimated one million people,
Space Shuttle Atlantis on
lifted a small crew to a welcome rendezvous three days ago with the orbiting station.

Although NASA is discontinuing the aging shuttle fleet, NASA astronauts in the near future will be able to visit the ISS on Russian space flights.

Pictured above, Atlantis rises toward the ISS with its cargo bay doors open, showing a gleaming metallic
Raffaello Multi-Purpose Logistics Module.

Over 200 kilometers below lie the cool
blue waters of planet Earth.

The much-anticipated
last glide back to Earth for the Space Shuttle is currently scheduled for next Thursday, July 21."

Touch screens. How do they work? [Infographic]

Touch screens. How do they work? [Infographic]: "Capacitive, resistive, infrared...it's all a bit mind-boggling when you look at the abilites of each type of screen that you could have on a mobile device. In fact, I have to admit that I didn't really know the differences until I saw this graphic.

The folks over at Cricket Wireless have come up with a pretty cool explanation as to what each type does, its limitations and other information, so we thought we'd share it with you.
How Does a Touchscreen Phone Work?


sexta-feira, 22 de julho de 2011

photos by Annie Leibovitz

photos by Annie Leibovitz: "

Susan Sontag

Annie's parents with her sisters Paula and Barbara and Paula's son, 1992

Annie's parents, Peter's Pond Beach, Wainscott, Long Island, 1992

Annie's brother and father, 1988

Susan Sontag in a bear suit.

Susan Sontag

Susan Sontag

Susan Sarandon

Frances McDormand

Laurie Anderson

Patti Smith

Jorie Graham

Marilyn Leibovitz

Drew Barrymore and Natalie Portman

American soldiers and the Queen of the Negritos

Richard Nixon leaving the White House, Washington, D.C.

Fallen bicycle of teenage boy just killed by a sniper, Sarajevo, 1994

Susan Sontag

Philip Glass

Patti Smith with her Children, Jackson and Jesse, St. Clair Shores, Michigan, 1996

Arnold Schwarzenegger and Maria Shriver

Cate Blanchett

Angelina Jolie with her son Maddox

Polly Weydener

Martina Navratilova

Courtney Love

Maya Lin

Ellen DeGeneres

Oseola McCarty

Lucinda Childs

Cindy Crawford

Uma Thurman

Haydee and Sarah Scull

Gwyneth Paltrow and Blythe Danner

Jerry Hall and Gabriel Jagger

Anne Heche

Hillary Clinton

Cate Blanchett

Johnny Depp

Johnny Depp

Arnold Schwarzenegger and Maria Shriver

Yoko Ono

Yoko Ono

Anjelica Houston

John Lennon and Yoko Ono


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